Swatch Watches are manufactured by the Swatch Group, the world’s largest manufacturer and distributor of finished watches with 18 major watch brands to be proud of. The Swatch Group takes its name from the Swatch Watch, now a household name. The first Swatch watches were launched in 1983. The original Swatch watch, a slim plastic watch with only 51 components, was a basic, affordable timepiece of excellent quality. Beginning as simple and plain “color-block” watches, Swatch has evolved into the most successful wristwatch of all time. To date over 200 million Swatch watches have been sold worldwide.

No longer just a basic plastic watch, Swatch has developed the brand with some exciting new technology. The Swatch Chrono is available in black and silver and features a stainless steel case with the date, glow in the dark, a tachometer, and it is water resistant to 30 meters (100 feet). There is a light-powered solar Swatch watch, an automatic Swatch watch, and the world's most melodious alarm clock, the Swatch MusiCall. Always the innovator, Swatch created the world's first pager in a wristwatch called Swatch the Beep. The Access Swatch watch has a built-in access control function that can be used as a ski pass at most of the world's ski resorts. The tried and true classics remain best sellers like the classic transparent Swatch watch with a plastic case and a frosted transparent strap.

Swatch Watches have continued to capture our imaginations and our hearts. What started out as a functional, extremely accurate, competitively priced, every-day type of watch has evolved into a part of modern culture and become collectible. Start your collection today. Buy and wear Swatch Watches and discover what over 200 million people already know.